When it comes to offering a clear and concise method of delivering training and/or how-to information for your specific product, then this is most likely the correct philosophy and process.
Explaining on paper how to do something is one thing. However, when one needs to describe more complex steps, processes or details, nothing beats a visual presentation with "call outs". Animated graphics, lower thirds and of course corporate branding are all components of importance and quite simple a necessity in today's multimedia world. These are two projects recently completed for an industrial power switch company. Not only do they clearly and concisely deliver the information for a successful installation, but also help with marketing and branding.
Both of these productions were mastered to DVD format for distribution as well: